F.A.S.T. 2009

Almost 600 HVAC/R customers flocked to La Primavera Convention Centre on April 1, 2009. The draw? FAST 2009, the third bi-annual Frontline Advantage Supplier Tradeshow hosted by Wolseley’s HVAC/R Group.

A successful event right from its inception in 2005, FAST has now hit its stride according to event organizer Sean Worrall. With double-digit attendance growth in 2007 the event has now reached capacity for a single-day tradeshow.

Show partners also realized concrete benefits. The 42 suppliers/exhibitors appreciated the opportunity to interact with so many customers in a single day, showcasing products and making sales. They recognized the value of business connections established at F.A.S.T., and many took advantage of the opportunity to arrange follow-up sales calls. Customers were impressed with the calibre of suppliers and products gathered together for the event, and most spent considerable time making their way through the displays, asking questions and gathering literature.